Iron Armor Fitness — Performance Report

427

Unique visitors

784 page views across four pages

Spent on ads

Every visit was earned, not bought

1.6×

Return so far

$1,500 invested, $2,400+ back

Where the traffic went

Bars show unique visitors

Page	Views	Uniques	Share of site traffic
Home /	696	385	385
Free blueprint opt-in	73	36	36
Booking confirmed	7	4	4
Blueprint delivered	8	2	2
All pages	784	427

The path people took

Free blueprint

385 unique visitors landed on the home page

9.4% carried on

36 reached the blueprint opt-in

5.6% finished

2 were delivered the blueprint

Booking

4 reached the booking confirmation page

3 opt-ins recorded on the home page (0.78%)

What it produced

2 New clients closed. One came through the Spot app funnel, one from the live event at Salt Room Orlando.

$1,500 Invested with Spot to date.

$2,400 Earned back from those two clients at the current rate — a conservative floor, not a ceiling.

+$900 net, and still compounding — the clients recur, the acquisition cost does not.

What this report can’t see yet

These are website figures only. Activity inside the Spot app — profile views, offer taps and bookings made in-app — is not counted here; the attribution layer that ties app conversions back to their source is being brought online now. Worth noting: both closed clients came through paths this page cannot measure. The real numbers are higher than what is printed above.

The next 90 days

One change at a time, held long enough to read

Days 1–30

Fix the hand-off

385 people arrived; 36 moved on. Give the home page one dominant action, repeat it down the page, and make booking that action instead of burying it.

Days 31–60

Shorten the opt-in

Two of 36 finished. Cut the form to the fewest fields that still qualify a lead, lead with what they get, and test the headline against the hooks already written.

Days 61–90

Turn on paid

Everything above happened on zero ad spend. Creative is built and waiting. A tight, local budget pointed at booking is the largest untested lever we have.